26.4.05

Bluetooth e o marketing interactivo

Segundo noticia o suplemento de Economia do Expresso, a Shortrange uma empresa portuguesa que integra ex-quadros da Oniway, desenvolveu uma plataforma (Xplat) de marketing interactivo através de Bluetooth que tem a vantagem, em relação ao SMS, de não trazer custos para o utilizador dos aparelhos móveis, como PDA's e telemóveis.

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