Nespresso, What Else!?

Just another good example of customer experience from Nespresso. This time the deal is to let Nespresso club members choose the next TV ad, from two similar videos (Mistaken or Cup) featuring George Clooney... of course!

First I got this email:
















Than took me to this flash website:













...where I choose my favorite version of the TV ad.

Conclusion:
First, I found both the e-mail and website, non-intrusive and non-spam. Because I know the brand and my expectations about it are always positive.

Second, the voting process is very simple, and both videos load quickly. In general I took around 3 to 5 minutes in all process.

Third, what does Nespresso wants to say with this campaign?... is that the customer is important to them, so they let us choose the next TV ad...

What else!? :)

The Silence

Last weekend I had a nice experience in one of Portugal's beatifull Pousada at Belmonte, on the countryside. What amazed me was the landscape and the silence, as I was just looking at Serra da Estrela with the sunset going on... I just aknowledge that most of the time - if not always - we hare surrounded by noise of any kind.















So this morning I got on Fertagus train to work, and for the first time in years this transportation company decided to put music inside the train, as we passengers cross the beautifull 25th April bridge...

PLEASE DON'T DO IT! Why do people think it's nicier to have music or radio in every single public space? like train stations, elevators, buses, and so on? We as citizens - not to mention as customers - deserve our noise-free space, because I believe noise is one of the main reasons for stress nowadays.