• INSPIRAÇÃO…
http://www.100besteschriften.de/
• Será que é isto que nós queremos ser?
http://www.fhios.com/
• Uma agência de consultoria em Customer Experience, Usabilidade e com serviços de Customer Research…
Ou isto?
http://www.livework.co.uk/
Na Live|Work chamam-lhe “Service Design”….
• Irene Au é directora de User Experience no Google. Ela diz à cerca do seu grupo de trabalho:
“My group has a mantra: Focus on the user, and all else will follow.” Aí está a Missão do seu grupo
http://www.fastcompany.com/fast50_08/google_irene-au.html
11.10.08
8.10.08
Nespresso, What Else!?
Just another good example of customer experience from Nespresso. This time the deal is to let Nespresso club members choose the next TV ad, from two similar videos (Mistaken or Cup) featuring George Clooney... of course!
First I got this email:
Than took me to this flash website:
...where I choose my favorite version of the TV ad.
Conclusion:
First, I found both the e-mail and website, non-intrusive and non-spam. Because I know the brand and my expectations about it are always positive.
Second, the voting process is very simple, and both videos load quickly. In general I took around 3 to 5 minutes in all process.
Third, what does Nespresso wants to say with this campaign?... is that the customer is important to them, so they let us choose the next TV ad...
What else!? :)
First I got this email:
Than took me to this flash website:
...where I choose my favorite version of the TV ad.
Conclusion:
First, I found both the e-mail and website, non-intrusive and non-spam. Because I know the brand and my expectations about it are always positive.
Second, the voting process is very simple, and both videos load quickly. In general I took around 3 to 5 minutes in all process.
Third, what does Nespresso wants to say with this campaign?... is that the customer is important to them, so they let us choose the next TV ad...
What else!? :)
7.10.08
Links: 07/10/2008
• O Undergoogle avisa que estamos a mudar do Triângulo Dourado (em baixo à esquerda) para uma forma de resultados de pesquisa, Universal Search, em que já não basta apenas ter um site bem optimizado segundo técnicas de SEO. É necessário ter informação espalhada por outros serviços do Google (Google Maps, Blogs, Picasa, Youtube, Google News, etc) pois estes começam a ser cada vez mais os que surgem nas primeiras posições dos resultados de pesquisa do Google.
Dicas para investir na Universal Search:
• Utilizar e otimizar ferramentas sociais para distribuir conteúdo;
• Colocar imagens de campanhas no PicasaWeb e Flickr,
• Hospedar vídeos institucionais ou comerciais no Youtube;
• Distribuir Press Release, sempre com imagem, para sites que possam ser indexados no Google News;
• Otimizar keywords em redes sociais;
• Otimizar Keywords para os novos termos, utilizados para busca de previsão de tempo, filmes, músicas, conversão de moeda;
• Investir em conteúdo de Blogs;
• Sempre localizar e inserir o máximo de informações possíveis sobre a empresa no Google Maps e incentivar usuário a interagir com estes mapas.
http://www.undergoogle.com/blog/2008/08/voce-esta-preparado-para-a-busca-universal.html
• O CEO da HumanFactors International, avisa que estamos no limite, em que apenas boa Usabilidade já não chega para o sucesso dos sites. Ele afirma “just because a site is easy to use doesn’t mean it will engage consumers and meet business goals.” E acrescenta “We’re nearing the end of the time when usability is a key differentiator. Websites must now be designed for Persuasion, Emotion, & Trust (PET) in order to stay ahead.”.
http://www.webguild.org/2008/09/usability-is-no-longer-enough.php
• Um bom exemplo de utilização de Flash. A apresentação de um livro (THINK) da IBM no seu site:
http://www.ibm.com/ibm/think/
• Um bom artigo da IBM sobre a acessibilidade de conteúdos a utilizadores seniores… que são cada vez mais no mundo. O exemplo no artigo é o da sociedade Japonesa. O que achei mais giro, foi o facto de utilizarem Flash para apresentar o conteúdo… no entanto descobri que dá para navegar por TABS (experimentem) apenas o texto é que não é legível por screen-readers porque está em imagem… grande falha!
http://www.ibm.com/ibm/ideasfromibm/us/mitsukoshi/20080922/index.shtml?sa_campaign=message/ideas/leadspace/all/mitsukoshiflash
• O blog da Ydreams destaca o projecto que realizaram para a nova loja do banco BEST no Marqués de Pombal.
http://www.ydreams.com/blog/2008/09/19/the-best-store/
Dicas para investir na Universal Search:
• Utilizar e otimizar ferramentas sociais para distribuir conteúdo;
• Colocar imagens de campanhas no PicasaWeb e Flickr,
• Hospedar vídeos institucionais ou comerciais no Youtube;
• Distribuir Press Release, sempre com imagem, para sites que possam ser indexados no Google News;
• Otimizar keywords em redes sociais;
• Otimizar Keywords para os novos termos, utilizados para busca de previsão de tempo, filmes, músicas, conversão de moeda;
• Investir em conteúdo de Blogs;
• Sempre localizar e inserir o máximo de informações possíveis sobre a empresa no Google Maps e incentivar usuário a interagir com estes mapas.
http://www.undergoogle.com/blog/2008/08/voce-esta-preparado-para-a-busca-universal.html
• O CEO da HumanFactors International, avisa que estamos no limite, em que apenas boa Usabilidade já não chega para o sucesso dos sites. Ele afirma “just because a site is easy to use doesn’t mean it will engage consumers and meet business goals.” E acrescenta “We’re nearing the end of the time when usability is a key differentiator. Websites must now be designed for Persuasion, Emotion, & Trust (PET) in order to stay ahead.”.
http://www.webguild.org/2008/09/usability-is-no-longer-enough.php
• Um bom exemplo de utilização de Flash. A apresentação de um livro (THINK) da IBM no seu site:
http://www.ibm.com/ibm/think/
• Um bom artigo da IBM sobre a acessibilidade de conteúdos a utilizadores seniores… que são cada vez mais no mundo. O exemplo no artigo é o da sociedade Japonesa. O que achei mais giro, foi o facto de utilizarem Flash para apresentar o conteúdo… no entanto descobri que dá para navegar por TABS (experimentem) apenas o texto é que não é legível por screen-readers porque está em imagem… grande falha!
http://www.ibm.com/ibm/ideasfromibm/us/mitsukoshi/20080922/index.shtml?sa_campaign=message/ideas/leadspace/all/mitsukoshiflash
• O blog da Ydreams destaca o projecto que realizaram para a nova loja do banco BEST no Marqués de Pombal.
http://www.ydreams.com/blog/2008/09/19/the-best-store/
The Silence
Last weekend I had a nice experience in one of Portugal's beatifull Pousada at Belmonte, on the countryside. What amazed me was the landscape and the silence, as I was just looking at Serra da Estrela with the sunset going on... I just aknowledge that most of the time - if not always - we hare surrounded by noise of any kind.
So this morning I got on Fertagus train to work, and for the first time in years this transportation company decided to put music inside the train, as we passengers cross the beautifull 25th April bridge...
PLEASE DON'T DO IT! Why do people think it's nicier to have music or radio in every single public space? like train stations, elevators, buses, and so on? We as citizens - not to mention as customers - deserve our noise-free space, because I believe noise is one of the main reasons for stress nowadays.
So this morning I got on Fertagus train to work, and for the first time in years this transportation company decided to put music inside the train, as we passengers cross the beautifull 25th April bridge...
PLEASE DON'T DO IT! Why do people think it's nicier to have music or radio in every single public space? like train stations, elevators, buses, and so on? We as citizens - not to mention as customers - deserve our noise-free space, because I believe noise is one of the main reasons for stress nowadays.
2.10.08
Wii - A Blobject with a gestural interaction
As some people in our team got a Nintendo Wii last weekend as a prize from our company - me included, yeah! - I stumble upon some interesting posts about this console. First this product is categorized as a Blobject... And you all ask: What is that!?... just read this entry on Wikipedia.
But Nicolas Nova, a blogger you will hear about a lot in this blog, as found some fascinating similar consoles:
But Nicolas finds these consoles out of the category (Blobject) as they present a poor design ripped from the Wii, and he claims that gestural interaction wasn't the only innovation on Wii. It's also the console design, the games, the name, and so on...
These two consoles, called Technigame (even the name was badly chosen because they don't give any clue about the features of the product) just have one strong argument for buyers: the lower price.
On the other hand, I find the gestural interface a huge step forward on console games, as it got the chance to seduce other kind of players such as... my mother, who turns 60 this year. It's funny to see that suddenly this older people who grew up with out video games, saw an interesting feature on these games.
But Nicolas Nova, a blogger you will hear about a lot in this blog, as found some fascinating similar consoles:
But Nicolas finds these consoles out of the category (Blobject) as they present a poor design ripped from the Wii, and he claims that gestural interaction wasn't the only innovation on Wii. It's also the console design, the games, the name, and so on...
These two consoles, called Technigame (even the name was badly chosen because they don't give any clue about the features of the product) just have one strong argument for buyers: the lower price.
On the other hand, I find the gestural interface a huge step forward on console games, as it got the chance to seduce other kind of players such as... my mother, who turns 60 this year. It's funny to see that suddenly this older people who grew up with out video games, saw an interesting feature on these games.
Breaking Story
James Nachtwey é vencedor de um TED Prize - e já todos sabem aqui como eu aprecio o TED - ele é fotojornalista, e amanhã dia 3 de Outubro pretende lançar a nível planetário - com a nossa ajuda, claro - uma história que diz ser muito importante... Aqui fica o meu contributo, e estejam atentos amanhã!
http://www.tedprize.org/nachtwey/
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